Field notes
Straight answers on deliverability, paid media, and the software behind it, written by the people building the systems. Several come with a tool you can run yourself in the Playground.
September 20, 20265 min read
Every filter in a Sales Navigator people search is written into the page URL as a list of filter types and IDs. Here is how to read one, build one by hand, and why that makes your prospect lists reproducible.
September 20, 20266 min read
Work one month of your current funnel forward to revenue, change only the numbers the system would change, and work it forward again. The difference is the return. Seven inputs, a worked example, and where estimates usually go wrong.
September 20, 20266 min read
Thirty mailboxes on ten domains at a 2% reply rate, or the 50 to 100 mailbox tier at 1%. Here is the arithmetic behind that answer, from sends per mailbox to booked calls, with the monthly cost of each tier.
July 2, 20268 min read
Roughly one in six legitimate emails never reaches the inbox. Here is exactly what decides whether yours makes it, and the setup we run before a single campaign goes live.
July 1, 20267 min read
Most accounts never let the algorithm finish learning. Every well-meaning edit resets it. Here is how Meta's learning phase actually works, and why leaving it alone is the highest-ROI thing you can do.
June 30, 20266 min read
If you hire someone to build custom software, the legal default is that they own it, not you. Here is how that trap works, and what real ownership requires.
